Elisava - I'm not an artist


Strategy and positioning.
Creative concept.
Campaign in different media.

International campaign launched through the most important magazines in the world in the sector of graphic design, communications and trends (Creative Review, Print, I-D…). The campaign questions the idea of designers as artists, defining them as workers, professionals, ironically using highly “artistic” executions and positioning the school as a place that introduces professionals for the labour market.

Check the webcomic adventure at www.iamnotanartist.org.