nunu, by Nuria Ruiz
Back to play
Branding.
System of brand identification.
Communications strategy.
Packaging.
We bid for this tender to create and develop communications for a jewellery brand. A brand directed at a young target market and which represents a return to designer Nuria Ruiz’s roots, and her manner of creating her first necklaces. The naming “Nunu” (Nuria’s childhood name) and the concept “back to play” proposed to the designer a philosophy for situating her new creations and for developing the new brand on all levels.
