1/13
NextEpidor is a strong, toasted, and full bodied beer; the radical version of Moritz, one of the most popular beers in Spain. Despite its raw and awkward flavor, compared to the light beer that dominates Spain, Epidor breaks trough the mainstream to become a cult beer. SAYING NO TO ANYTHING THAT GETS IN YOUR WAY was the strategy we stuck with. Topics such as job insecurity, gender inequality, mass tourism, or the use of transgenic products in food were some of the issues dealt with by the brand during the campaign.
1/8
NextA branded content campaign that kicks off with a music video, a contemporary version of an eighties hit song from cult electronic music pioneers, AVIADOR DRO. Fashion monsters, cheap robots, and meteorites strike down a futuristic city by night. With B FLECHA, TOMÁS PEÑA, KRIZIA ROBUSTELLA AND ELENA GALLÉN.
1/11
NextA mysterious chicken is the main suspect in the murder of several elegant women in Barcelona. The first ever twitter novel in Europe. A real-time content campaign to celebrate BCNEGRA, Barcelona’s annual international crime novel festival, that made to national television and had a massive organic media impact.
1/21
NextKids are born to be wild. A fashion campaign that introduces them to the culture and rituals of the most rebellious musical movement ever: ROCK AND ROLL. In all its shapes and sizes, served with style.
An integrated campaign, strategy, and content for different medias that builds upon the umbrella tagline: “Discover the World with Boboli”. All of the executions, channels, and touching points serve both as tools and inspiration to encourage parents and children to learn more about a certain topic. Since 2016 we have been building a long term concept, with the campaign changing subject matter with the release of each new season for Boboli, a children's fashion brand with a presence in over 50 countries.
A series of short films for Reebok Classic that transforms 25 years of history lived on board one of its most legendary sneakers model into a fictional interpretation by a handful of artists. This is episode 3: “LOST ATLANTIS”, made in collaboration with Brut films, artist and fashion designer David Mendez Alonso, and animation directors Dante Zabala and Martin Allais.
1/10
NextTaking place the same year as the World Cup, we ironized the fan's visual code as a way to demand more poetry. We designed and produced poetry versions of club scarfs and took pictures of artists and poets simulating a group of football hooligans.
The summer festival Poesia i +, organized by the Fundació Palau, hosts recitals, concerts, and activities that aim to vindicate the power of words and poetry.
Through the title “+ POESIA SI US PLAU” (more poetry please), the festival claims a vindictive and transgressive vision of society. A slogan that demands for more poetry in the world.
1/5
NextA tribute to the most significant operating systems that have been a part of our nerdy lives. An answer to OFFF's invitation to collaborate on a piece under their "Year Zero" concept. The Restart Page made a huge buzz on the internet, from The NY Times to Wired magazine, and managed to collect a Webby along the way. Free unlimited rebooting experience from vintage operating systems here.
A series of short films for Reebok Classic that transforms 25 years of history lived on board one of its most legendary sneakers model into a fictional interpretation by a handful of artists. This is episode 2: “TWERKILATOR”, made in collaboration with director’s collective Manson and graffiti artist Sawe.
1/8
NextDuring the SÓNAR festival we launched a project where artists produced different loops to replace the siren of ambulances into A MORE DANCEABLE NOISE. Nicolas Jaar, Silverio, Chicks on Speed, Guillamino, and Kassin, among others. Live performances included collaborations with Red Bull Music Academy and Reactable. Loops were available to download as DJ tools and all the proceeds went to the Red Cross.
1/19
NextReading is radical, reading is cool, reading is fun. And READING IN THE SUMMER is a great adventure. Integrated campaign, strategy, and content for different medias that build upon the umbrella tagline “Discover the World with Boboli”. All of the executions, channels, and touching points deliver both inspirational content and tools to encourage parents and children to learn more about the given subject.
1/9
NextIn 2019, the campaign for the festival Poesia i + pays an homage to the intimacy and the compromise that each one of us has with ourselves towards poetry.
Six volunteers tattooed the visual poems illustrated by Cristina Daura together with the festival’s slogan, and were photographed by Martina Matencio (Lalovenenoso).
The summer festival Poesia i +, organized by the Fundació Palau, hosts recitals, concerts, and activities that aim to vindicate the power of words and poetry. Through the title “+ POESIA SI US PLAU” (more poetry please), the festival claims a vindictive and transgressive vision of society. A slogan that demands for more poetry in the world.
1/12
NextWe took what is primarily used as a sexist symbol, the iconic garage calendar that usually exhibits perfect women as sexualized objects, to tell the stories of real, amazing, and imperfect ones.
1/9
NextEvery member of the family has to take part in the everyday domestic duties. We wanted to show THE BRIGHT SIDE OF HOUSEKEEPING. Integrated campaign, strategy, and content for different medias, that builds upon the umbrella tagline “Discover the World with Boboli”. Since 2016 we have been constructing a long term concept, with the campaign changing subject matter with the release of each new season for Boboli, a children's fashion brand with a presence in over 50 countries.
1/11
NextThe Picasso Museum held an exhibition with the most recognizable portraits made by Pablo Picasso to his friends, lovers ,and family, in the form of paintings, drawings, objects, and sculptures. The visual identity proposed a dialogue between Picasso’s portraits and photographs. The campaign consisted of communications, signage, printed, and digital.
1/12
NextThere is life beyond the screen, and an urgent need for kids to TAKE BACK THE STREETS. Integrated campaign, strategy, and content for different medias that builds upon the umbrella tagline “Discover the World with Boboli”. All the executions, channels and touching points serve both as tools and inspiration to encourage parents and kids to learn more about the certain subject. Since 2016 we have been building a long term concept, with the campaign changing subject matter with the release of each new season for Boboli, a children's fashion brand with a presence in over 50 countries.
1/9
NextBook and exhibition, making up part of an integrated campaign to celebrate 25 years of the legendary sneaker REEBOK VENTILATOR. We commissioned 25 artists to make one image that could explain the inspiration gathered from this legendary sneaker. In collaboration with Maria Herreros, David Gómez Mestre, Berta Pfirsich, Marina Capdevila, Sara Herranz, Monstruo Spagueti, Aitor Saraíba, Malarko, Pati Gagarin, Txema, Olga Capdevila, Aiala Rojo, La Mandanga, Elena Éper, Javier Castán, Albert Solóviev, Héctor Merienda, Alfonso Casas, David Buisán, Sergi Delgado, Martina Matencio, Pati Gagarin, Adriana Roslin, Alfonso Casas, John Philip Sage and Manuel Cruzcastillo.
1/12
Next2017 was the 100th anniversary of the birth of the poet Palau i Fabre. To honor him, we chose one of his most emblematic and intimate verses of poetry “Jo em donaria a qui em volgués” (which roughly translates to "I would give myself to whoever would have me") and photographed a series of nude people claiming this verse with a giant flag to show that poetry is not prejudiced when it comes to gender, race, body type, or social class.
The summer festival Poesia i +, organized by the Fundació Palau, hosts recitals, concerts, and activities that aim to vindicate the power of words and poetry. Through the title “+ POESIA SI US PLAU” (more poetry please), the festival claims a vindictive and transgressive vision of society. A slogan that demands for more poetry in the world.
1/26
NextLost&Found is a second-hand and vintage market in Madrid and Barcelona. But it's singularity goes beyond the objects you can find: the people are awesome. We redesigned the brand's identity (the "&" is by the talented Marta Cerdá) and every edition we invite a different illustrator to bring to life a pair of imaginary visitors.
1/21
NextSelf identity and self perception, deeper and beyond the selfie fever. AN EXHIBITION AND A LIMITED EDITION MAGAZINE featuring self-portraits and interviews from 20 artists from different countries and cultures. In this selfie era and social media ruled context, 'SELF.' looks to inspire and provoke a conversation on how artists are defining themselves and constructing their own virtual persona. Curated by Angelo Palma and Max Porta. Co-produced by Soon in Tokyo and Tallers Europa, in collaboration with ADCE (Art Directors Club of Europe).
1/11
NextWe developed an integrated OOH and digital campaign, as well as the naming, of the exhibitions graphic identity and official book. The first step was to find catchy and simple name that would brand and add notoriety to the project: AGON! An old shout of admiration, an ancient Greek concept that refers to competition and respect. The exhibition's tour made it to 8 major cities in Spain: Barcelona, Madrid, Zaragoza, Palma, Sevilla, Girona, Lleida, and Tarragona.
1/12
NextA branded content music video first presented in La Casa Encendida in Madrid with a B FLECHA concert, and later in the White Box Gallery in New York with an immersive installation by Laia Cabrera and Isabelle Duverger, with Juliana Huxtable spinning some records.
1/14
NextA fake book collection that sneaks into the public libraries in Barcelona.
A campaign about having respect for a collective good and cultural heritage, using the books themselves as the medium to deliver the message. FALSE COVERS FEATURING IRONIC AND HYPERBOLIC TITLES, all beautifully illustrated by CARMEN SEGOVIA.
A series of short films for Reebok Classic that transforms 25 years of history lived on board one of its most legendary sneakers model into a fictional interpretation by a handful of artists. This is episode 2: “BLUE SLIPPERS”, made in collaboration with Canada and directed by Chloe Wallace, with cameos by garage band Mujeres and actress Greta Fernandez Fernandez.
1/13
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1/12
NextAn animated .gif paranoia about the nonstop work of designers. It questions the idea that designers instead of artists are hard workers, like any other worker. It started with 56 animated gifs directed by Johnny Kelly and Matthew Cooper, and went big: Rotterdam film festival, D&AD and One Show awards, etc, etc, and over 2 million visits.
1/23
NextAn exhibition for Mexico City's Museum of History (CDMX) that reviews the history of the city and shows how it relates to other major cities around the world as it developed. The exhibition spans the city's past, from its foundation by the Mexicas to present day. Our collaboration in the exhibition ranged from creating content for the exhibition, to developing the graphic identity and signage.
Poetry is a disruptive weapon. In 2016 the Poesia i + campaign took an activist and guerrilla background. By projecting with laser beams the festival’s claim “+ POESIA SI US PLAU” on the façades of wide range of emblematic buildings throughout Barcelona, the festival demanded for more poetry for the city.
The summer festival Poesia i +, organized by the Fundació Palau, hosts recitals, concerts, and activities that aim to vindicate the power of words and poetry. Through the title “+ POESIA SI US PLAU” (more poetry please), the festival claims a vindictive and transgressive vision of society. A slogan that demands for more poetry in the world.
1/9
NextThe idea of the classic nuclear family as the only possible family model has become obsolete. We proposed an ever changing communication system based on a modular typography with 4 different heights and a palette of 7 possible chromatic variations, to show the plurality and diversity of the families that visit Caixa Forum.
1/13
Next"THE DAILY ODYSSEY OF THE CREATIVE PROCESS" is a webcomic, part of the I'M NOT AND ARTIST campaign. It shows how hard it is to come up with an idea, in a retro futuristic entertaining kind of way. Serge Seidlitz drew over one hundred vignettes, Jesus Gollonet coded it like the master he is, and El Gran Miku scored the original soundtrack.
